Category Archives: Veganism

Vegan products are taking over the meat and dairy market by storm, with demand for nutritionally competitive vegan meat and dairy products gaining impetus with every passing year.

With scientists highlighting the positive effect of vegan lifestyle on ones own health and the environment, its safe to say veganism is here to stay. Heres what industry insiders say about the vegan industry and growth strategies adopted by top market players.

With scientific research establishing a deeper connection between diet, health, and environment; demand for vegan alternatives has increased exponentially. The frozen dessert segment has been one of the biggest beneficiaries of this trend. Top market players are increasingly making moves to introduce vegan ice-cream options to capture maximum market share. For instance, Froneri, an ice cream manufacturer, owned by R&R and Nestle, introduced a novel-plant based ice cream range ROAR.

Following increased awareness of the detrimental influence of food additives, chemicals, and animal antibiotics on human health, consumers are switching towards vegan protein alternatives. To cater to such demands, Smithfield Plc. recently introduced its Pure Farmland plant-based protein product range.

Likewise, Kelloggs launched its new INCOGMEATO plant-based ground package manufactured with 100% plant protein with 48% less saturated fat.

Collaboration between market players is on the increase as producers work to make vegan food items more accessible. For instance, Subway collaborated with Beyond Meat Burger in order to provide more efficient products and services to their customers.

Industry Insider predicts that both companies and investors involved in the vegan business have backed the right horse, given the expected growth of the vegan food sector. With Europe and North America leading the vegan revolution and collectively holding 65% of the global protein supplement market, according to MarketNgage, a potential strategic advantage is emerging for these regions going forward.

With thanks to Hakimuddin Bawangaonwala of MarketNgage for the input.

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Industry Insiders Discuss Veganism: Companies Must Focus on Winning The Game - vegconomist - the vegan business magazine

Nigella loves sesame chicken and isn't ready for plant-based jelly. (Getty Images)

Veganism has taken over the world in the past few years, as concerns about climate change and animal welfare push what we eat to the top of the agenda.

Now, every supermarket has a dedicated plant-based aisle and there are vegan versions of every food, from chorizo to king prawns to stir-fry chicken.

But though the public are increasingly ditching meat in favour of vegetables and replacement products like pea protein and tofu, one very famous cook isn't so keen.

Nigella Lawson tried going vegan for a fortnight recently, and concluded that she "doesn't see the point" in giving up animal products.

Watch: Communal Table: Jamie Oliver

She added that while she likes vegetables and also respects the vegan viewpoint, it's not for her.

Nigella believes that "humans have the teeth for meat" and admitted she craved eggs within the fortnight, saying that without meat or dairy, she felt run-down.

"As far as Im concerned I want to eat proper food," she said.

"I dont want to lecture anyone because I feel, well, I cling to the thing that we have the teeth for meat and so its natural for us to want to eat it... its an argument that a lot of vegans disagree with I respect that position but I feel that Im not ready."

Nigella Lawson is not going plant-based just yet. Or ever. (BBC)

More in tune with the growing vegan vibe is Jamie Oliver. The famous chef has announced that he will reduce or "eliminate" meat in two-thirds of new recipes, in a bid to go carbon-neutral over the next 20 years.

His hugely popular recipes will still use some meat, but he also pledged to cut down the amount used in individual recipes such as spaghetti bolognese. However, he failed to set a deadline for changing his approach.

Read more: We tried 14 vegan cheeses and ranked them just for you

A spokesperson for The Vegan Society said: While its hugely encouraging to see well known food giants, such as the Jamie Oliver Group, making an effort to reduce the amount of meat theyre offering customers, its perhaps not as ambitious a pledge as others have already made.

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"It would be great to see the Jamie Oliver Group step it up a little.

Others in the spotlight who are promoting the vegan cause include baker Freya Cox, just voted off this year's Great British Bake Off on Channel 4.

Vegan brownies made with courgettes. They look just as good... (Getty Images)

The 19-year-old cook promised to showcase vegan baking, and created impressive challenges and showstoppers using aquafaba instead of egg white and replacing butter with a vegan alternative.

Judges Paul Hollywood and Prue Leith were complimentary, but Freya went home last week.

Other advocates of the vegan lifestyle include actor Joaquin Phoenix, who used his Joker Oscar winning speech to promote the cause, asking the audience: "Why (do) we feel entitled to artificially inseminate a cow and steal her baby, even though her cries of anguish are unmistakable?

Phoenix: Not here to make us feel good about our choices. (PA)

Pop star Billie Eilish is also a vegan, recently posting: "Leave animals alone. Damn," while Harry Potter actor Evanna Lynch is a campaigner for animal rights and says she stopped eating meat aged 11, after feeling "viscerally repelled by the idea of eating animal flesh.

Actor Elliot Page is also a vegan who often speaks up on behalf of animals in interviews and on social media.

TV presenter Fearne Cotton has released a vegan cookbook, as has Made In Chelsea star Lucy Watson.

Even veteran star Stevie Wonder is a convert. He turned vegan in 2016, saying: (It's) helped my already good-looking self. I think that eating healthy is important.

Billie Eilish is not here for your meat-eating nonsense. (Getty Images)

Read more: Alicia Silverstone on how she raises her son Bear by example: 'I'm not running around and shouting and getting angry'

Others have put their money where their mouths are, with Formula 1 champion Lewis Hamilton recently opening the restaurant Neat Burger, serving plant-based burgers.

Actor Rooney Mara co-founded vegan fashion label Hiraeth and narrated Dominion, a documentary on animal welfare, with her partner Joaquin Phoenix.

Well-known vegan and animals rights advocate Pamela Anderson often appears in campaigns, and recently opened a pop-up vegan restaurant in France.

Lawson may not be ready to climb onto the vegan bus just yet but plenty of others are already on board.

Why Joaquin Phoenix won't 'force' veganism on his and Rooney Mara's son

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Why Nigella won't go vegan and the stars who are - Yahoo Entertainment

By Lutho Pasiya Oct 29, 2021

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Nigella Lawson only managed two weeks of the vegan diet, and she says she sees no point in ditching animal products.

Talking to Sunday Times about her new book, Cook, Eat, Repeat, the television chef admitted: I cant be a vegetarian, even though I like vegetables. I dont see the point.

Lawson said she tried veganism but broke down due to her craving for eggs.

I couldnt be vegan, although I love vegetables. I dont see the point in that, she said.

Lawson added: Im very happy I dont eat that much meat, but I love it. I am also in a privileged position and get great salted beef or lamb, so I never like to lecture people. I felt very exhausted, and in any case, I am low on iron. So I needed it.

The media personality said she wants to be able to eat the right food and believes that humans are made to eat meat.

She added: I feel like we have teeth for meat, and therefore it is natural for us to want to eat it. I know vegans disagree with this argument, so I respect that position, but I feel Im not ready.

She later tweeted to clarify that she does, in fact, completely understand the point of veganism, adding: I just want to say, concerning the quote published in the ST, I actually completely get the point of veganism, and while I admire those who can follow a vegan diet, I dont see the point in making going vegan the only commendable change. I feel that encouraging more people to eat plant-based meals would have greater take-up, and would thus have a huge impact and benefit.

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The reason why Nigella Lawson only lasted two weeks on a vegan diet - IOL

Contrary to who gets visibility within the vegan community, Black people make up the fastest growing vegan demographic. With social media influencers like Tabitha Brown reshaping the narrative on the importance of representation and racial diversity within this community, veganism is well on its way to becoming more inclusive. However, as veganism gains more popularity in the mainstream media, many often forget to acknowledge the long history of Black veganism which is centrally tied to Black activism of the 1960s as well as the African roots of plant-based diets.

The racial reckoning of 2020 has unearthed a necessary conversation on the need for more inclusivity within the vegan community, one that has and continues to be dominated by white women. Even Brown has said that she thought vegans were "white women who did yoga." However, the uplifting of Black vegan creators who were previously sidelined in the community has brought more awareness to the activist roots of veganism.

The late comedian Dick Gregory was an influential activist during the Civil Rights Movement. Not only did he advocate for the Black community, but he also protested the Vietnam War and was very outspoken about his choice to not eat meat instead choosing a plant-based diet as a form of activism. Gregory denounced the killing of humans and animals in his 1971 food manifesto titled, Dick Gregory's Natural Diet For Folks Who Eat: Cookin' With Mother Nature.

During an interview on Studs Terkel's radio show, Gregory credited Dr. Martin Luther King Jr. for inspiring him to change his diet, and brought attention to how veganism and nonviolent protests are intrinsically linked. Gregory's famous quote, "Don't be wearing no leather shoes," became a rallying cry for social issues, specifically about not consuming animal products. Many people, inspired by Gregory's actions, have come to view veganism as a way to fight oppression from harmful foods that are marketed to and oversaturated in Black neighborhoods across the country.

The fight for racial justice continues, and plant-based diets are now being seen as essential tools to combat the systemic inequities that have persisted over generations. At the heart of veganism are African plant-based diets. Prior to colonization, the diet of our ancestors consisted of yams, greens, vegetables, and beans meals containing no dairy, eggs, or meat. Veganism is a return to the traditions of an African plant-based diet, which will positively impact our health and longevity.

White people have largely been the ones to profit off veganism. They can now help uplift Black vegans by learning more about veganism's roots in the Black community and finding meaningful ways to give back to these under-resourced communities. I hope that others who see veganism as a trend, fad, or something to appropriate understand that for our community, food has and always will be interconnected to Black identity, culture, struggle, resistance, and triumph.

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How Veganism Is Rooted in Black Activism, and Why It Isnt Just For White People - POPSUGAR

It's fair to say that Eddie Hall is a man who likes his food. During his strongman career, he would consume over 12,000 calories a day. Even now, being leaner and smaller, Hall still puts away between 5000 and 7000 calories every day.

But speaking exclusively to Men's Health UK, Hall revealed that there's no chance he would ever consider getting all of those calories from a vegan diet and revealed how he felt like his body was "withering away" during a short experiment with veganism.

"I've tried it in the past and you just see your body withering away, you just can't sustain it," says Hall. "At the end of the day I'm a 156 kilo man, I'm one of the biggest men in the country, and you're not going to maintain that being vegan. That would put a massive hindrance on my performance."

Hall says that when he tried the diet "for like three or four days" he felt his strength and size was falling away. Admittedly, it's not a huge amount of adaptation time, but "it just didn't suit me," he says.

Still, Hall is keen to point out that he's not against veganism altogether. His wife eats a lot of vegan meals, and is probably best described as a flexitarian. Hall just thinks that while it's good to reduce the amount of meat you eat, it's hard to maintain strength and muscle on a diet that includes no meat at all.

"Although there's a lot of good things about being vegan, for me to maintain the strength and power that I need, I just think it's impossible to keep that size and strength and be a vegan, so I have to get my meat in me for the protein side of things, the amino acids and everything," says Hall.

"I'm a big believer in less meat is good for you, but cutting meat out completely is a big no no."

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Eddie Hall Says Going Vegan Made His Body Wither Away - Men's health UK

PETA teamed with Atlanta restaurant, Slutty Vegan, to kick off their food justice campaign that brings awareness to the issue of food deserts.

The campaign calls on government officials to stop focusing so much on meat, eggs, and dairy in food deserts, and to instead provide fresher and more humane options, like fresh produce.

Together PETA and Pinky Cole from Slutty Vegan kicked off their campaign in Atlanta by handing out free entrees and vegan meal starter kits from PETA.

Cole said, Weve made veganism fun and accessible at Slutty Vegan and are all about indulging in the little pleasures life brings. We want to show that eating plant-based doesnt have to be boring. With lines down the block at each of our locations, were honored to bring good, kinder food to Atlanta and are grateful for PETA taking up this issue on a national level.

Atlanta is just the first stop for this campaign. The powerful vegan team will also be visiting Baltimore, Indianapolis, Los Angeles, and other cities.

Every year the US government spends $38 billion in tax money on the meat, egg, and dairy industry. In comparison, it only spends $17 million on the produce industry, despite scientific evidence that shows the importance of eating plant-based foods. Those in food deserts suffer all the more for this as they have very few accessible and healthy options.

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Slutty Vegan Kicks off PETA's Food Justice Campaign with Free Meals - One Green Planet