Category Archives: Anatomy

Vistara last week revealed its first in-flight safety video, which has been very well received and is going viral. The safety video is themed on yoga, which has an instructor showcasing various movements in picturesque offbeat locations across the length and breadth of India while giving inflight safety instructions.

While uniquely themed airline safety videos are not uncommon globally (for example, British Airways has had a long-running series featuring famous British comedians, and Qatar Airways has a star-studded football-themed video), and these videos have been proven to be more watched and therefore the safety message better communicated to those who tend to ignore the more staid safety demos and videos, this was a first for India. The fact that it starts with a visual of the spectacular and much-in-the-news Pangong Lake also led to some buzz.

The method behind the madness

The video however was scripted and shot much earlier in September last year and Pangong Lake was chosen as the opening scene simply because it is arguably the most visually spectacular place in India, a place I had personally fallen in love with since I first visited Leh in 2016, scoping it out for Vistaras operations to it that began shortly thereafter.

The team the conceptualised Vistaras safety video was also behind the very well-received and popular 'Vistara Retrojet', an Airbus A320 painted in the colours of the original Tata Air Lines of the 1940s that was founded by JRD Tata and eventually became Air India, and featuring on occasion crew dressed in retro-uniforms harking back to the glory days of flying of the 1950s and 1960s, on flights featuring menus inspired by Taj Hotels and JRD Tatas favourite meals as remembered by their chefs.

The attention to detail and authenticity went as far as the registration of the aircraft itself, VT-ATV, a registration that was originally carried by a Tata Air Lines DC3 aircraft. With no colour photos available anywhere of what the Tata Airlines colours were (other than a bare meal fuselage), the team used its creative imagination to come up with a golden-sepia tinted fuselage, with red lettering and grey cheatlines. The special retro flights became highly sought after, and together with the Retrojet, helped make Vistara into the much recognised, differentiated, and respected brand it is today.

The SpiceJet story

Earlier in 2014, (incidentally spearheaded by key members of the same marketing team that later moved to Vistara), SpiceJet had put faces of pilots and cabin crew billboard-style on a Boeing 737, which it named Red Chilli. This again was a first in India, and it created a lot of buzz as well as energised the staff internally. This was just a couple of months after SpiceJet surprised and delighted passengers on Holi by having supplementary (non-operating) cabin crew gracefully dance in the aisles to Balam Pichkari on several flights. This did initially get the airline in a spot of bother with the regulator because it had never been done in India before, but the matter was settled amicably when it was demonstrated that there was no safety issue, and that such activities were not uncommon on airlines around the world. The Holi dance made headline news for several days, and SpiceJet ticket sales went through the roof during that time, prompting a normally staid finance executive to ask whether we could make the crew dance on every flight.

Jokes aside, there is a very clear and driven rationale and focus behind such disruptive and eye-ball catching marketing. It boils down to the need to be able to build a brand that punches above its weight, to help make up for size and scale disadvantage a brand may have vis-a-viz the market leader. Building a differentiated brand with high recall value also generates pull, giving customers a reason other than just price to select a product or an airline, and perhaps even pay a slight premium for it. To put it simply, the return-on-investment for such initiatives in terms of goodwill (both internal and external), buzz, and incremental sales generated or price extracted, is much higher than one may achieve from more traditional mass advertising, and helps reduce some of the disadvantage of being a smaller player when it comes to driving customer choice. There is also an element of a smaller player working harder to win and retain ones business, a concept wonderfully captured in the 1980s marketing by Avis, the rental car company. It ran a campaign headlined by the words Avis is only No. 2 in rental cars. So why go with us?, accompanied by the slogan We Try Harder (because were #2)!

So the next time an ad, marketing campaign, or video catches your eye, remember, there is a method behind the madness. How boring the world would be if everyone followed the exact same script and there was no room for colour, creativity, originality, and differentiation.

Heres a toast to all the creative minds out there that help make the world a little less predictable and black-and-white. Thank you for the joy and the colour.

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Anatomy of the Vistara safety video: What went into making the viral ad - Moneycontrol.com

We imagine your first encounter with a wind turbine was through the window of your car as you zip down a remote highway. Wind turbines are unforgettable because of their large and impressive stature and are emblematic of the widespread global adoption of this power source as a means to generate more sustainable energy solutions for communities.

India has been at the forefront of renewableenergy revolution and has emerged as the one of the worlds largest and most competitive markets for cleanenergy innovations. Wind power saw a stable growth in the country over the past few decades, and India currently ranks fourth in the global wind energy capacity ranking.

TwoIEEE Power and Energy Society (PES)members, Pouyan Pourbeik and Nicholas Miller, explain how wind power technology works, and why it is so important.

In simplest terms, a wind turbine is a mechanical machine that converts the kinetic energy of wind into mechanical rotational energy that can be used to do some work, says Pourbeik.

Utilizing the natural resource, wind, as a source of energy production is not a new technological practice. In fact, wind turbines have been developed in various ways for several centuries. Pourbeik says that the first recorded wind turbine dates back to the seventh century in Iran and was used to grind grain and pump water from wells.

Todays modern wind turbines are used to run electrical machines that then convert the rotational mechanical energy into electrical energy that can serve the electrical needs of residential homes, commercial buildings and industry, says Pourbeik.

Wind turbines are sustainable because of the power conversion process; by tapping into the wind, the process is cleaner than having to mine or burn material that creates massive amounts of emissions as a result. Wind energy is a solution to reducing those carbon emissions, eliminating other forms of pollution in the air, and eventually moving away from traditional methods that have the opposite effect on our planet.

Another benefit of wind power is that this source of energy is free and bountiful. When I lecture on wind turbine basics, I often start with the statement a wind turbine is a device that converts the kinetic energy in wind/moving air into money, says Miller. The fact that there is electric power generated is incidental.

You cant afford to build a wind turbine that captures all of the available energy all the time, says Miller.

Every technology comes with its own set of challenges that engineers are equipped to solve. Integration into pre-existing power grids and gaining general public awareness of the technology as a sustainable tool are the current hurdles Pourbeik and Miller face as power engineers.

There are challenges with engineering such systems and reliably integrating them into the world-wide electric infrastructure but that is what makes the current technical environment in the field of power and energy engineering so exciting, says Pourbeik.

One of those challenges to the energy grid is energy storage and reliability. Traditionally, when a customer demands electric power, the generation and the power grid is capable of meeting that demand. But with the advent and explosive growth of wind and solar power, it is Mother Nature who decides when the electric power will be supplied, not the consumer, says Miller.

Since the birth of the electric power system in the late 19th and early 20th century, energy has been converted from mechanical energy to electrical energy through the use of rotating electrical machines, which are directly connected to the bulk power grid, explains Pourbeik. These conventional machines run at a constant speed, which means that the frequency of the electrical power they produce is also constant.

Because wind turbine speed is constantly changing due to the wind, power engineers must figure out a way to efficiently convert the wind energy to mechanical rotating energy. The solution is a rotating electrical machine connected to the wind turbine that runs at a wide range of speeds.

So to interface the machine (running at different speeds) to the bulk electrical power system (which has a fixed frequency) one needs to use a power-electronic converter interface, says Pourbeik. Thus, the electrical behavior of the power generating device becomes very different as seen from the grid.

While power-electronic converters have been used in other ways, they have never been used at such a large scale as they are now to connect the heart of wind power plants to the grid. Over the last few decades, the power and energy industry has been learning how to utilize this technology in the most reliable way possible.

Pouyan and I have worked through the first stages of the revolution, says Miller. Since the turn of the century, we have watched (and participated) as innovations in technology, markets, regulation and understanding have steadily moved the challenge out. Today, we (the U.S. and other world grids) regularly operate at levels of wind and solar generation that we thought would be nearly impossible or wouldnt happen for decades into the future.

IEEE PES and the renewable integration community have a large focus on how to make the grid work in a reliable, safe, clean and affordable fashion. But Pourbeik and Miller are hopeful about the future of sustainable energy and the technology being developed.

We are continuing to move at an astonishing rate, adding innovations on all those fronts, says Miller. Very honestly, there has never been a better, more exciting time to be a power engineer.

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Originally posted here:
Anatomy Of A Wind Turbine: The Eco-Friendly Power Solution - IndianWeb2.com

The future may be riddled with uncertainties, but one thing we know for sure is that the way we work and the environments we work in will have to change.

With the help of digital tools such as video conferencing and collaboration software, employees have been successfully working remotely for months now. Even so, you may be eager for your employees to return to the office. Before this can happen, you should make sure you understand how to create a safe work environment at your business.

Software Advice ran a survey in June and found that the majority of employees expect certain safety measures to be put in place before they feel comfortable returning to the office. Some of these changes include:

Click here to learn more about our survey methodology.

These findings help us understand what the workplace of the future will look like. Check out our infographic below to see our predictions for all the ways your office will need to adapt.

Creating a safe work environment is more than just rearranging furniture; it means that employees have to take personal responsibility for wearing a face mask, maintaining social distance, and disinfecting shared spaces. Because of that, communicating your back-to-the office plan is just as important as physically preparing your space.

Start building your back-to-the-office strategy with these resources:

June survey methodology

The Software Advice COVID-19 Consumer & Employee Impact Survey was conducted in June 2020 to understand how the priorities and preferences of peopleas consumers, employees, and patientshave shifted due to COVID-19. We surveyed 232 employees making up a representative sample (by age and gender) of the U.S. population.

We worded the questions to ensure that each respondent fully understood the meaning and the topic at hand.

The rest is here:
The Anatomy of a Future Workspace (Infographic) - Software Advice

Kacper Przybylko scored the only goal in the 31st minute Tuesday night as the Philadelphia Union beat the New York Red Bulls 1-0 in their first home game since their victory over the Red Bulls last October 20 th in the MLS Eastern Conference quarterfinals.

The Union scored an impressive team goal as if it were straight from the training ground, one in which they connected 22 passes before Przybylko side-footed home Ray Gaddis cross from close range. The goal was Przybylkos second of the season and his first since scoring against Inter Miami in the Unions second game of the MLS is Back Tournament.

For Gaddis, the assist was the 10th in his career and his first since last Septembers game against San Jose. Another notable component of the goal, beside the number of passes, was the patience in which the Union maintained possession and waited for the Red Bulls to lose their shape. Though the Red Bulls displayed some questionable team defending, the Union deserve credit for exploiting that weakness.

The sequence began with a Union throw-in well inside their own half. Instead of pressing, the Red Bulls backed off and conceded possession, something theyd done often throughout the first 30 minutes, and allowed the Union to pass the ball around, in, and out again until eventually dropping inside their own half. This wouldnt be a bad strategy on the road against a Union midfield that is better, but the Red Bulls never pressured, stayed in straight lines, and failed to rotate fast enough. And allowing the Union midfield time and space is like leaving your Wawa hoagie on a beach towel with swarming seagulls.

After 13 passes that backed the Red Bulls into their own half, the first penetrating ball from Mark McKenzie to Jamiro Monteiro through a channel down the left side beat three defenders, exposing those Red Bull gaps and lines. Monteiro had time but was stuck near the sideline with three surrounding defenders, perfect double team position. The Red Bulls were slow to press, and Monteiro pulled the ball back and found Kai Wagner, who passed to Jos Martinez all alone in the middle. Again, New York was slow to react, and Martinez turned and switched the play to an open Alejandro Bedoya on the far right side, a sequence that happened often in the early minutes.

This time, New York rotated, but when Bedoya played the ball back to Jakob Glesnes, they never pulled out or applied pressure. Instead they stayed collapsed, so Glesnes had time to pass to Martinez again in the middle with space, and as Bedoya slid back, Ray Gaddis pushed forward, and Wooten filled Bedoyas spot out wide.

Something important here about offensive shape. As Bedoya played the ball back to Glesnes, Przybylko and Aaronson remained central, which left room wide for Gaddis to run into. The ball from Wooten led Gaddis, which helped Gaddis face the Red Bull defender. He had a look at the flat back four and played a strong swirling ball behind the line away from Red Bulls keeper Ryan Meara, freezing him. A lack of communication between Meara and his central defenders contributed to the goal, but Przybylko was in his wheelhouse, unmarked. Aaron Long barely glanced his way. Przybylko did well to slip in behind the line, meet the ball, and tuck it home off a short hop.

Its energizing for a team to have so many players involved in one goal. And that lift led to several opportunities for Przybylko and Sergio Santos in the second half as the Red Bulls took more chances at the other end. Team goals like this also builds confidence for future games, especially for Przybylko, who needed a poachers goal to prove that hes finding his form.

Continue reading here:
Anatomy of a Goal: The Unions 22-pass sequence that picked apart the Red Bulls - Brotherly Game

In the years since Netflix introduced its streaming platform, it has become a juggernaut in the world of entertainment, with not only the quality of its original series rivaling anything seen on any traditional TV networks, but now with its numbers toppling beloved properties. While Nielsen typically covers ratings of broadcast TV events, the organization has revealed its first data about streaming viewership numbers, which shows that Netflix's The Umbrella Academy has been watched more than anything else on that service or on Amazon Prime Video, which includes familiar series like Grey's Anatomy, The Office, and Parks and Recreation. Understandably, part of this is due to the series having premiered its second season in July, but for a relatively unknown series to be besting classic series is surely an impressive feat.

Nielsen released the below top 10 list, per Variety, which features a number of recognizable series.

The Umbrella Academy (20 episodes) 3,011 minutes (millions)

Shameless (120 episodes) 1,125 minutes

Greys Anatomy (361 episodes) 918 minutes

The Office (192 episodes) 897 minutes

Criminal Minds (277 episodes) 697 minutes

NCIS (353 episodes) 524 minutes

In The Dark (26 episodes) 418 minutes

Dexter (96 episodes) 316 minute

Supernatural (321 episodes) 315 minutes

Parks and Recreation (121 episodes) 304 minutes

Interestingly, programs like The Office and Parks and Recreation are both owned by NBC and once 2021 rolls around, these series will no longer be available on Netflix and will exclusively be available on Peacock. Surely some Netflix subscribers will be binge-watching those series before they leave the service, but with months to go before that move, it seems fans haven't started those marathons quite yet.

For those unfamiliar with Umbrella Academy, the series is described, "Five warned his family (so, so many times) that using his powers to escape from Vanyas 2019 apocalypse was risky. Well, he was right the time jump scatters the siblings in time in and around Dallas, Texas. Over a three year period. Starting in 1960. Some, having been stuck in the past for years, have built lives and moved on, certain theyre the only ones who survived. Five is the last to land, smack dab in the middle of a nuclear doomsday, which spoiler alert! turns out is a result of the groups disruption of the timeline (dj vu, anyone?). Now the Umbrella Academy must find a way to reunite, figure out what caused doomsday, put a stop to it, and return to the present timeline to stop that other apocalypse. All while being hunted by a trio of ruthless Swedish assassins. But seriously, no pressure or anything."

Both seasons of The Umbrella Academy are now streaming on Netflix.

Are you surprised that the series is so popular? Let us know in the comments below!

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The Umbrella Academy Bests The Office and Grey's Anatomy in Weekly Viewership - ComicBook.com

Is there hope for Richard Webber and his estranged wife, Catherine Fox, this season on Greys Anatomy?

Executive producer Debbie Allen teased plenty of drama for season 17 as the series plans to begin shooting the second week of September. Viewers were left hanging as the couple almost reunited only to end the last season at odds again. All I know is that Catherine and Richard are at odds honey, Allen dished with Showbiz Cheat Sheet.

We were in battle when we stopped and thats how we start, she added. So I dont need to tell you more, but its going to be a nice season to see where we land and how we land. Everyone wants us to get back together. Jim [Pickens Jr.] and I are like, We want to kiss again! We want you all to see real love on screen and how mature people play a love scene.

There was no way the medical drama could avoid facing COVID-19 head-on. But Allen isnt sure if the virus will take center stage. I can only say Ive read two scripts and those are the first two Im directing, Allen shared. So Im not totally sure where we are going, but this will fall into place once we are moving forward. But we are dealing with COVID, thats for sure.

The series has touched on newsworthy topics in the past and Allen says addressing racial injustice on the show could be interesting. I would like to see it discussed because you know part of the beauty of Greys is that we never really dealt with a lot of racial issues, Allen said. Because diversity is normal for us here. Richard Webber is Black. Miranda Bailey is Black.

RELATED: Greys Anatomy: James Pickens Talks Richard Webbers Diagnosis and If There Is a Future for Richard and Catherine

We have Asian doctors, she continued. We have a mixture of people. But I think this might be a different time. And Im looking forward to seeing how we address it.

Allen was on her way to a table read when she spoke with Showbiz Cheat Sheet. While the pandemic shutdown will impact when the new fall season begins, Allen wasnt sure when new programming will air. Honestly, nobody knows, she admitted. Were all going forward with the right intent to air on a certain day, but anything could happen. Anything could stop and pull us back.

Hopefully were doing it right and everyone has integrity and is truthful about their health, she continued. Because you rely on peoples integrity to tell you if they have symptoms [of COVID-19]. You rely on peoples integrity to tell you if theyve been exposed to someone who has COVID. She added that production will include plenty of masking and carefully followed protocols.

RELATED: Greys Anatomy Will Have the Most Mask Compliance of Any Film Set This Fall

Allen has stayed positive and healthy during the pandemic by re-imagining her dance school, the Debbie Allen Dance Academy into a virtual environment. Shes also cherished spending time with her family and granddaughter. Allen partnered with Aspercreme to launchthe Love is Grand campaign that celebrates active grandparents.

She encourages families to engage in the campaign by sharing a photo that celebrates modern grandparents. Use the hashtag #LoveIsGrand to celebrate Grandparents Day on Sunday, Sept. 13. For every photo shared, Aspercreme will donate $1 to an organization supporting aging adults, up to $50,000.

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'Grey's Anatomy': Debbie Allen Teases That Richard and Catherine Are Still at Odds This Season (Exclusive) - Showbiz Cheat Sheet