“The outdoor for your kids. The museum for their video games.”
Advertising Agency: LatinWorks, Austin, USA
Chief Creative Officer: Sergio Alcocer
Creative Director: Diego Castillo
Art Directors: Rob Casillas, Daslav Maslov
Copy: Diego Castillo
Photographer: Sergio Celume
Production Manager: Steve Grill
Published: May 2010
About 3 years ago I posted Le Gentil Garcon’s Pac-man skull. Gentil created the Pac-man skull back in 2004 in collaboration with a paleontologist to get all the small details correct. It was simple, iconic, and anatomically amazing.
It quickly became popular and made its way around the Internet, bouncing from inspiration blogs, to online art magazines, through social networking sites, and beyond.
Now, this wonderful piece has landed in the center of an advertisement and I’m not sure how I feel about it. On the one hand, I can see how this seemed like a great concept. I’m in advertising and am guilty of using artist’s works for inspiration as well. But after seeing Gentil’s piece 3 years ago, learning about how it was created, and then seeing the journey it’s taken around the Internet, I have to say that seeing it in this ad somewhat devalues it. All that creative work done by the artist is now tied to a silly line of copy “The outdoor for your kids. The museum for their video games.”
The people viewing this ad, probably for a duration of less than 5 seconds, will never know the work put into that original Pac-man skull.
What do you think?
Pac-man skull by Le Gentil Garcon
[Spotted by Eric P.]
Recommendation and review posted by G. Smith
