Category Archives: Anatomy

So much technical work goes into your online marketing that you may get lost in the minutiae. Sometimes its easy to forget that creative advertising still matters.

A great example: ad copywriting, which plays a crucial factor in your companys success. Nowhere is this more evident than in PPC advertising, where you have little time to capture the attention of a potential customer.

Stop dwelling on audience targeting and all of the technical settings you can use. Its far more important to write ad copy that resonates with your customers.

Understanding the elements of a successful PPC ad include will:

There are five important PPC ad copy elements that will affect your prospects decision to take action and click through on your ad, and then once on your page to convert to a customer.

Your potential visitor is looking for a solution to their pain points. In fact, customers care about solving their problem, not necessarily buying your product. You must convince them that you will solve those pain points (support, new products, and services).

Saving money is a huge perceived value. Everyone wants to save money by finding a cheap way to solve their problem (or even better, solve the problem free of cost!). Your ad copy should emphasize what problem youll be solving for the user.

While your customers want to solve their problem, they also want to guard against the risk of wasting time and money. This is why risk reversal is such an important element of your ad copy.

To help users guard against risk, you must convince them of the value of clicking on your ad and not wasting time by getting suckered in to something that doesnt work for them.

At every step of the way, you want to reduce the friction of taking the next step. Convince users of the value of clicking on your ad, and you will get more relevant visitors.

Here is the original post:
Anatomy of a Successful PPC Ad

Lynda Chin is used to getting what she wants.

Chin, a physician who is the wife of Dr. Ronald DePinho, the president of the University of Texas M.D. Anderson Cancer Center, submitted a plan on March 12 seeking what would be the largest grant yet awarded by the Cancer Prevention and Research Institute of Texas, or CPRIT.

Chin had every reason to believe her seven-page application would win funding. She had received an $8 million enticement to move her cancer research lab from Boston to Houston last year after her husband accepted the M.D. Anderson position, and prospects for the success of her grant application seemed encouraging.

"We'll make it work," the cancer center's lead commercial grant officer had told her six days earlier.

But the same day it was submitted, Chin's application hit a snag.

"I don't think they are ready," Jerry Cobbs, the senior staff member who oversees commercialization grants for CPRIT, wrote his boss in an email after reviewing the application. He suggested consideration of the application be delayed.

Nevertheless, by the end of March, Chin had landed her grant - approximately $18 million for a single year.

A monthlong Houston Chronicle investigation suggests that CPRIT, a 3-year-old initiative backed by $3 billion in taxpayer funds, handled the grant application in a hasty manner designed to circumvent its own scientific reviewers.

Hundreds of internal emails obtained through a public records request shed new light on the forces at work in the application process - particularly the role of a Houston venture capitalist, Charles Tate, who invests in companies that commercialize drugs and who has ties to M.D. Anderson and to CPRIT.

The emails indicate that Tate, one of 11 members of CPRIT's oversight committee, was instrumental in shepherding Chin's proposal through the review process. He denied doing so.

See the original post here:
Anatomy of a grant: Emails indicate cancer agency sought to bypass scientific review

I’ve been noticing a lot of this incredibly crafted wire art lately. I must say the spatial thinking and artistry that goes into these types of pieces is inspiring.  Lisbon-based sculptor David Oliveira creates these wire sculptures that look as if they were sketched in the air.  These are a couple of his anatomically themed pieces.  David knows quite a bit of anatomy—he received his Master’s degree in Artistic Anatomy from the Faculty of Fine Arts of the University of Lisbon, similar to a medical illustration degree.

View more of David Oliveira’s work on his website!
[via Colossal]

Source:
http://feeds.feedburner.com/streetanatomy/OQuC

Austrian street artist, graffiti artist, and illustrator Nychos is known for his comic style and those fantastic exploding heads/bodies/animals exposing all the anatomical tidbits beneath.  His style actually reminds me of something out of MAD Magazine.

View more of Nychos’ work on his Flickr, Behance, and Tumblr!

Source:
http://feeds.feedburner.com/streetanatomy/OQuC

I’ve been following 9000′s work for years.  His visual commentary is often philosophical, scientific, political, sometimes inappropriate, and always with a retro vibe.  These are a few of 9000′s anatomically themed pieces.

Journey through 9000′s Flickr stream and you’ll find some gems.  This was my desktop background at work for quite a while.

Source:
http://feeds.feedburner.com/streetanatomy/OQuC

Sans titre, 2002 Photographie – 45 x 63 cm

Sans titre, 2002 Photographie – 45 x 63 cm

Sans titre, 2002 Photographie – 45 x 63 cm

Sans titre, 2002 Photographie – 45 x 63 cm

There’s something about these portraits of famous historical characters by French artist, Sébastien Pons, that I am thoroughly enjoying.  Perhaps it’s the playful seriousness of the masks with the decrepit skull underneath.

Sébastien has many more anatomical works on his portfolio site, sebastienpons.net.

Source:
http://feeds.feedburner.com/streetanatomy/OQuC