
I have been having this debate with a good friend and mentor.

I have been having this debate with a good friend and mentor.
It has been one year since I commented on 23andMe’s foray into clinical medicine. I was frankly blown away that such a move would be so blatant without integration of health care practitioners.

So by now I am certain everyone in the DTC genomics world has seen this BNET story

Has anyone visited or registered for G2C2 at UVA? I have been championing for years, the addition of Physicians’ Assistants and Nurses into the field of Medical Genetics.
Ok,
I want to congratulate Dr Peter Hulick M.D. Medical Geneticist/Internist.
The afternoon program will additionally showcase:
· Four “prototypes of the future” sessions highlighting the next generation of personalized genomic products, services and activities and moderated by the executive editor of WIRED and author, Thomas “The Death Stare” Goetz.
· The public debut of the BioWeatherMap initiative, a collaboration between scientists and the public using next-generation sequencing platforms to address the fundamental question: “How diverse is the microbial life around us and how can we use that information to our advantage?”
The GET Conference 2010 will take place on Tuesday, April 27, 2010 from 8:00 a.m. – 8:00 p.m. at the Microsoft New England Research and Development Center in Cambridge, Mass. The event will be limited to 200 registrants. To register for the GET Conference 2010, visit http://www.getconference.eventbrite.com/.
Tommy Goetz hates me, but I still will go because, let’s face it, who doesn’t love the
“Howard Stern of Genomics“-Jeff Gulcher
The Sherpa Says: An army of geneticists amassing to deploy clinical useful tools in a virtual setting? Nawh…..

Yeah, yeah, yeah……..common variants don’t work for heart disease…….We got it.
Dr. “Sherpa” – I am confused. “Are you FOR personalized medicine or not?”
“Nor should dated links that no longer apply to the fast evolving and current business/economic climate, technologies and law(s) in differing American States and the international sector be fused – adding to the confusion for neophytes…like me…who, though we are not of your august standing…deserve better from you.
“Is it your belief that ANY executive or Board Member who has a former affiliation is actually acting in the capacity of all former posts/affiliations/occupations”

The Answer: They float a trial balloon in the Merry ‘Ol Land of Oz……
MARK FITZGIBBON: No, I wasn’t aware of those findings, but again using my example I took my test to the doctor. Now, if we need to do more in terms of encouraging people to take these tests to their doctors, we’re already offering a counselling service, an advice service as part of the product offering. Maybe that’s what we’ll do. And this is very much in a pilot stage.”
You know what pisses me off. The blatant stupidity given to hyping one piece of literature and making it seem as if it is true.
What pisses me off more is insinuating that there is some inherent value in a certain single study without prefacing the factors.
Let me tell you who often does that.
1. Nutriceutical salesmen in a Multi Level Marketing Scheme
2. People looking to sell some fancy medical device
3. Pharma companies creating fake journals
4. DTC Genomics companies trying to prove value from their tests……
Don’t believe me? Well, just read the spittoon’s blog post about TRALI.…which is Transfusion Related Acute Lung Injury……
How does this hype occur? First the study….
It starts with a scare
“TRALI is one of the major causes of transfusion-association deaths in the developed world.”-Spitton
Ok. We used to think this was rare and yes, it is more common based on some new agreed standards….. 1 in 300,000 people in some studies…..
Then it continues with baffling science jibberish to make people think you know what you are talking about……..
“One reason TRALI happens is that …… Several triggers for this type of TRALI have been identified. One of these, the HNA-3 antigen, has repeatedly been associated with severe and fatal TRALI reactions. HNA-3 comes in two versions: HNA-3a and HNA-3b…….. The likelihood that a woman will have antibodies against HNA-3 increases with each birth.
The new research found that the different versions of HNA-3 are due to SNP rs2288904 in the SLC44A2 gene. Someone who is GG at this SNP will express only HNA-3a. Someone who is AG will express both the HNA-3a and HNA-3b version. Finally, someone who is AA at rs2288904 will express only HNA-3b. ” -Spittoon
It finishes with a testimonial and a point of sale
“Confused? Here’s an example from my own family that will hopefully make things more clear:
What is wrong with this? It asserts that they would absolutely without a shadow of a doubt be at risk of TRALI……..based on ONE STUDY!!!
And the point of sale?
“(23andMe Complete Edition customers can check their data for rs2288904 using the Browse Raw Data feature.)”
OMG, Holy Crap, I have to know whether I will be at risk for TRALI. Thank you so very much 23andMe! You have solved my life’s problems. Maybe I could get a life alert bracelet with all of the “risks” I have?
Seriously. What would have been nice is a “This is only one study and there is no other replication out there, but, this is interesting EARLY SCIENCE”
We still have not conclusively implicated TRALI to just this…….There is no complete consensus on the absolute pathogenesis of TRALI.
When everyone poo poo’d Warfarin, I became very, very upset. Here was a good clinical case for using PGx tests. Not a great case, but a good case. It was only when I began to think about feasability.

By December 21st the writing was on the wall. It was pretty obvious CVS/Caremark had jumped over the number one PBM in the field MedCo…..
How so?
Well, the increased ownership in Generation Health that CVS/Caremark laid down was the way…..
The newest of the benefits management companies…..this time the focus was on genetic testing benefits.
Personally, this type of company should have been formed in 2005 when Insurers were hemorrhaging cash from those BRCA tests……..
But, slow and deliberate do Insurers move….
On the 21st it of December it was all but decided for MedCo. Ummm, Ummmmm, who looks like this Generation Health company?????
I knew back then and now everyone knows today.
In 2005 when My Partner at the time Leslie Manace went out to “see” Ryan…… In what turned to be a huge probe of Leslie by Ryan, Ryan revealed……”We are interested in PGx” Which was funny because so were we. So much so that we really thought that this was the bees knees and in fact was likely the only useful and scalable testing to come out in the next 5 years.
The DTC Genomics companies were merely a twisted dream at the time.
Well, Ryan. Our hunch paid off.
By Diversifying your DTC genetic testing company into something useful such as a GBM, you have moved shrewdly. And when the PBM leader gets trumped by CVS, you reap the rewards.
I look forward to the first quarter report from MedCo to see exactly how much they acquired you for.
I have been saying on this blog that the answer for these DTC genomics companies is to follow your lead. Now the question is, which big insurer will now but a DTC genomics company?
For MedCo, I am a little disappointed that you decided to choose the exact type of company as Caremark did. There are lots of other solutions out there. I hope you still plan on increasing your footprint in this space. Because it would be bad if CVS/Caremark continues to gobble these companies up and you end up buying the second in class…..
Not that DNADirect is second in class, but Heather Shappell et.al. ARE First Class.……
The Sherpa Says: There has got to be a way to make these companies less reliant on people. Even in the genetics testing space, there is a way to automate.

An attractive male/female (depending on doctor) walks into the office.
In order to gain the state license, Navigenics had to meet several requirements, including hire a doctoral-level scientist with expertise in genetic molecular testing, pay a $1,100 fee, and respond to deficiencies cited by inspectors with a plan of correction.
Most important, however, was Navigenics’ conceding to not market its services directly to consumers, as clinical labs are forbidden from doing under state regulations. “They have acknowledged that DTC will not work for them” in New York, Kusel said. “They can only operate through physicians’ orders.”
2005, I am at a lecture in a small conference room in the Annenberg building at Mount Sinai. You know the building, the huge black imposing tower at 101st and Madison Ave.

So like I have said multiple times. Navigenics is AT LEAST a clinical laboratory if not a healthcare provider.

So the other day I go to pick up my oldest and the businesswoman who runs the show said to me “I have a question” I quickly see her Time Magazine with the cover which asks “Can we change our genes”

Daniel and Dan get quoted in an article in the Times yesterday and I am happy for them. It just goes to show how bloggers in this space ultimately shape the space.
That being said, everyone is left wondering “Where in the hell do we go from here in Personal Genomics?”
Well, I know where we are going in Personalized Medicine. PGx.
But as for personal genomics, the path is less clear. First we have to be honest about a few things.
1. Your genome is essentially worthless right now
2. We don’t understand what the hell most of the SNPs and CNVs mean in the genome
3. In an economic downturn, very few people will buy this, no matter how cool it looks.
4. Don’t believe me? How does Time’s Invention of the Year ONLY GET 30,000 (if you believe) customers. How many iPhones sold after the listing in 2008?
5. Things we are certain of in the genome add very little to life planning or healthcare.
Now, if we can overcome those things we have to ask ourselves. Is this a software play or a genome database play. If this is a software investment……
1. Is the software being created that valuable?
2. Can you patent or create a moat around the analytical tools that were created by these companies, or are the tools just rehashing of other tools that exist
3. Does Prometheus ruin the ability to patent these tools?
4. Are these tools accurate and valuable? Ask J Craig fellas….
5. Will the lessons learned justify the investment? At least a few hundred million USD people!
Well, let’s say it is NOT a software play, it is a genome database play.
1. How many people does it take to have a valuable database.
2. Is the database a legal liability worth the risk?
3. Will anyone want to buy the database?
4. Can there be a free database which will be more valuable than the “for sale” database
5. Can the database be curated and annotated easily?
So, after the million dollar open bars and zeppelins and celebs we are left with some real hard questions. Which is why I am very unclear as to the future of this “industry”
Is this really an industry all of its own? Or is this just a rehash of facebook?
Do you remember that fat kid? You know the one who said “Hey look at me! I am gonna make a HUGE SPLASH!”
Well, guess what porky, huge splash made……….
Now how in the hell does that SORE RED BELLY FEEL?
The Sherpa Says: A lot of pain and suffering may ultimately in the end prove worthless and the ripples may die…….Only to have some other fatso cause waves later on……..
At our practice we run a pretty tight ship when it comes to security of patient records. Why do we do this? Well there are 2 big reasons.
SEC. 13404
Sec. 1320d-6. Wrongful disclosure of individually identifiable health information (a) Offense A person who knowingly and in violation of this part-- (1) uses or causes to be used a unique health identifier; (2) obtains individually identifiable health information relating to an individual; or (3) discloses individually identifiable health information to another person, shall be punished as provided in subsection (b) of this section. (b) Penalties A person described in subsection (a) of this section shall-- (1) be fined not more than $50,000, imprisoned not more than 1 year, or both; (2) if the offense is committed under false pretenses, be fined not more than $100,000, imprisoned not more than 5 years, or both; and (3) if the offense is committed with intent to sell, transfer, or use individually identifiable health information for commercial advantage, personal gain, or malicious harm, be fined not more than $250,000, imprisoned not more than 10 years, or both.
So let's say someone hacked a record to get the one up on you, maybe you are a political candidate or maybe a business competitor, or maybe they want to sue you.......
If this rogue hacker performs an act of this on genomic information ordered by a doctor or that can be defined as PHI, these are the penalties. If it is not considered PHI, it is a far lesser offense.......
So the question is, do you want these protections if you are a customer/patient? I would say Hell Yeah.
But do you want them as a covered entity? Uhhhhh.....Ahem.......Well........
As a doctor we have to follow these. Why shouldn't anyone else who has been given the responsibility of handling human samples?
The Sherpa Says: As a consumer HITECH is great. But as a start up company it can prove to be a nightmare. But those who have to risk the most are the huge companies making millions of dollars....can you say class action lawsuit for millions? I know a few lawyers who would be interested in that! I wonder if the DTC Genomics investors thought of that
I read with interest a twitter post by @Blaine_5 @Genomicslawyer and a few other of my friends…..
OK,
I unwrapped the NEJM this week and to my surprise it has a Lp(a) stuff in it. One of the things we do to prevent heart disease is take family histories. We also check cholesterol levels and include something called a Cardio-CRP. One thing we haven’t been including is a Lp(a). Why? The only data I see that is good on this is on women.
As I begin to enter year 3 of this blog I have refined my thinking and working to effect change. Personalized medicine delivery will change soon, so will personal genomics. I hope to create some of this next year. Until then, Merry Christmas everybody!
The Sherpa Says: And to All a Good Night!

Yes, That is correct. As if this stuff couldn’t get any cheaper. It does.
“Happy, healthy holidays! Holiday offer: Our #genetic service for $499 (half off). Use code naviholiday2009 at checkout. http://bit.ly/roe95“
That straight from the mouths of the Navigenics Babes, Seriously. Do you know Katie Kihourany?
Everyone including Daniel MacArthur is yelping about the DeCodeMe free analysis offer, but I have yet to hear anyone screming about the 500 USD drop in price of Navigenics service. Ladies and Gentlemen, this is a 50% price cut.
In what world do you cut your service cost in half? This didn’t even happen with the iPhone. Seriously?
This is a bad, bad sign coming from the team at Navigenics. Nearly a year ago they launched Annual Insight for 499…..Now the whole ship is up for 499……..
I have yet to see how this market is the market for Whole Genome Testing. In fact, my assessment is that whole genome sequencing will not be used widely until it costs less than 300 USD.
Why? Can your genome data play crazy videos of Will Smith? What about making a phone call and downloading songs? No?
Well, what can a whole genome do for you? Good question. The iPhone wins because in it’s ads it shows you what it can do……
These tests and the whole genome have not shown that utility. That’s why they are cutting their costs…..because the can’t show that they have use……..
And that is precisely why deCode is offering its analysis service for free. They want to show you what they do……..
The Sherpa Says: Like I said before, climbing Everest with one Crampon a windbreaker and a map is not what most rational people want to do……
“Although there appears to be a clear relationship between UGT1A1 genotype and severe neutropenia (and some evidence of a relationship with severe diarrhea) there is no evidence to support or refute the hypothesis that a modified initial and/or subsequent dose of irinotecan will change the rate of these severe adverse drug reations.” -EGAPP working group analysis of UGT1A1 testing
That is where most of personalized medicine (PM) is at today.
Why is this important? Because this precise clinical set of questions will be worked out over the next 10 years.
While I have been taking a break from posting some things have become crystallized.
The first thing: In an economic downturn, your genomic/PM product better have intrinsic value.
Chances are, if you have to have big celebrities and open bars to launch, you need to rethink the product.
The second thing: If you think you can take science to market in less than 5 years, then you need to do one of 3 things.
1. Immediately Cure Cancer
2. Prevent HIV infection
3. No, there are just 2 PM things that will work here.
Do I think there are products that don’t involve direct basic science that will help personalize medicine which CAN go to market quicker than the 10 year revolution we are about to undergo?
Yes. But none involve PhD geneticists. They involve computer scientists, automation, email, etc.
This latest bubble of DTC Genomics existed just so the SV could cut their teeth on genetics for the big bite 5 years from now.
Why is the Sherpa such a naysayer?
I am not. I am a realist planning the ascent of the next tier.
That Tier is clinical utility. Yes we still have the missing heredity here. But let’s say that will come in the next 5 years…..maybe We still have 5 to go.
Those 5 will be used for clinical studies, for outcome and guidance of therapies. But that is only the next tier.
Pragmatic physicians and scientists will demand replication, some will fail, ultimately casting doubt on the field as a whole.
This will further driving pragmatism and encourage naysayers.
Don’t believe me. You have heard the new mammographic guidelines from USPSTF, right? Pragmatists have always said we don’t need so many mammos….
Now so does Consumer Reports !!!
Many people place their trust in Consumer Reports. It is clear, they too see a case for overspending.
In an economic environment a savvy entrepreneur will look for targets like Asia.
As a doctor, I know most PM tools are on the horizon, so I pragmatically pick up my pen and pedigree…..
I am at my ICOB meeting today and am posting this from there. We will be going over several genes and variants. I am excited because OSUMC has now partnered with CPMC……there is no doubt this project will continue to grow in strength and importance as we have quite a cohort.
The Sherpa Says: Poor PM, attacks on every front. But don’t worry, in the end, we win.